Proxienergy - Brand foundation
Branding, Strategy, Brand repositioning, UX/UI design, Art direction.
The agency assignment was to work on the repositioning of Proxienergy brand, redesigning the identity, redefining the company values to embrace new opportunities and work for better communicate founding values.
Nodo has been called to design and set up the flag ship store in Oristano, creating the brand of Proxienergy's spin-off company, with the purpose to connect and place the brand close to new categories of consumer.
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